Halo effect

From civicintelligence
Revision as of 09:09, 29 April 2011 by Jonemm19 (Talk | contribs)

"Take for example, the fact that students rate better-looking professors as teaching better classes. If we have positive feelings toward a given person in one respect, we tend to automatically generalize that positive regard to other traits, an illustration of what is known in psychology as the "halo effect."

  • Marcus, Memory and Belief from Kluge