CNN article uses the term social intelligence
While scanning the homepage of CNN (the infamous mainstream media source for lies, coverups, and politically biased news articles), I came across an article with this subheading: "While the GOP field has been focused on social networking, President Obama's campaign is on to a new kind of social intelligence."
This article is actually quite worth reading because of how closely the contents coincide and reflect certain aspects we've been discussing about civic intelligence. But of course, all this research and data collection/analysis is being done soley for the purpose of boosting Obama's re-election campaign.
Here's the link, check it out.